Sales & Marketing

One Term       Grades 10, 11, 12       Elective

This course explores careers in marketing, sales, or small business operation, including opportunities in retail, wholesale, advertising, and other occupational fields using marketing principles. The central focus of the course is how the flow of goods and services from the producer to the consumer is impacted by marketing functions. Topics may include market research, the purchasing process, distribution systems, merchandising and promotion/display, salesmanship, sales promotions, store security and theft control, store operation, business management, and entrepreneurship. This course may include participation in a Business Professionals of America (BPA) student organization.